Activate your best marketing asset—your customers.
Fuel business growth by identifying and mobilizing your brand’s biggest champions.
Hi. I’m Jessica.
I’m a customer marketing and advocacy strategist with nearly 15 years of experience helping B2B SaaS brands activate and mobilize their customers.
Think of me as a tech marketing “matchmaker”: I connect customers with opportunities to step into the spotlight and talk about your brand. From sizzle reels to press releases, to taking the stage at an industry event, customers’ success stories are the beating heart of every great brand.
Customer Marketing Programs
Social Proof
Signal trust and market differentiation with your customers' logos, quotes, and reviews.
Customer Events
Tap into your most loyal customer base with Customer Advisory Boards (CAB), user group meet-ups, and community events.
Customer Testimonials & Stories
Let your customers do the talking—in the form of published case studies, video testimonials, and success metrics/stats.
Account Expansion
Empower sales teams with strategic upsell/cross-sell campaign planning.
References
Close deals faster with a customer reference program, live and/or on-demand.
Branded Advocacy Groups
Reward your best and brightest customers with structured, branded advocacy programs that provide mutual value.
Featured Customer Stories
After struggling with technical setbacks with his initial prototype, Terrashroom founder Jared Steele found freelance engineer James Elliott on Upwork, who helped refine their intelligent mushroom-growing chambers and create a scalable product with consumer appeal.
The University of Miami leveraged the PeopleGrove platform to help its students access career insights and industry expertise from alumni.
Chargebee turned to Upwork Enterprise to find, manage, and pay global talent with ease.